The workforce is evolving faster than ever. Gen Z (born 1997–2012) is already making waves in the job market, and Gen Alpha (born 2013 onwards) is right behind them. These generations grew up in a hyper-connected world, and their expectations from employers are radically different from previous ones. If your recruitment strategy hasn’t adapted yet, now is the time. What Younger Generations Expect from Employers 1. Purpose Over Paycheque Gen Z and Gen Alpha want to work for co

When Mohammed relocated from London to Birmingham in July 2025, he was hopeful for a fresh start and better opportunities. However, the transition brought unexpected challenges. With no prior work experience in the city and the added pressure of supporting his young family, Mohammed found himself facing financial difficulties and a decline in his mental health. From day one, Employment Coach Zuhaib offered not just practical support, but genuine empathy. Through regular one-t

Now we have entered 2026, Business 2 Business is proud to celebrate an incredible achievement — 40 years in business. From our beginnings in 1986 to the organisation we are today, this milestone represents decades of service, growth, innovation, and commitment to the people and communities we support.  Our 40th anniversary marks more than the passage of time — it reflects the hard work of our teams, the trust of our partners, and the thousands of individuals whose journeys we

As we approach 2026, the UK recruitment landscape is evolving rapidly. From AI-driven hiring to hybrid work models and a renewed focus on skills over degrees, the way organisations attract and retain talent is undergoing a fundamental shift. Whether you're a hiring manager, HR professional, or jobseeker, understanding these trends is key to staying competitive. 1. AI and Automation: Powerful but Still Maturing AI is transforming recruitment in the UK, but its full potential i

Our participant: Holly took a brave step toward reshaping her career path. She enrolled in the B2B Restart programme, driven by a desire...

Each year, from mid-November to mid-December, the UK marks Disability History Month —a time to reflect on the achievements, challenges,...

In today’s rapidly evolving world, many people across the UK are seeking careers that offer more than just a paycheque—they want to make...

In 2025, the hiring landscape across the UK and globally is undergoing a dramatic transformation. Analysis of over one million job...

In today's dynamic business environment, the synergy between recruitment and procurement is increasingly vital. Both functions play...

The hiring landscape is evolving. Increasingly, organisations are shifting their focus from traditional qualifications to what candidates...

As we move further into 2025, the landscape of work in the UK is evolving rapidly. Driven by technological advancements, shifting...

Job Title: Employer Engagement Manager Job Type: Full-time (37.5 hours per week) Location: Birmingham   Job Opportunity The Employer...

Congratulations are in order for Faty a 41-year-old mother of four who, until recently, had never had any work experience. Her life was...